You can design a beautiful Instagram Grid, but if it’s not serving a purpose, what’s the point?įinally, keep in mind your social media posting schedule. It should also focus on photos: what color tones, layouts and angles are used? Are your photos busy or minimalist?īut it’s not just about brand identity – we suggest approaching your grid layout selection with your social media business objectives in mind. If you haven’t already, we suggest developing a brand guide that clearly and specifically describes your brand colors, fonts, and text. No grid system is strong enough to support a brand that uses inconsistent imagery, colors, content and branding. If you need help curating your Instagram feed, get in touch. I can help kickstart your feed with a new 12-grid template that you can maintain, or I can manage your Instagram feed for you.Although IG Grids are an excellent way of communicating what your brand is about, it’s essential that your account has a developed brand identity. At the end of the day, it’s okay to refresh your theme every once in a while.ĭo you have a favourite grid style? Let me know in the comments below!ĭo you love this article about 8 Instagram grid layout ideas? Make sure you pin it for later. Your brand will keep evolving, and so will your visual style. Regardless of which theme you select, the most important thing to remember is to be consistent.Īlso, note that you don’t need to keep the same theme forever. Using white borders has the same effect as the landscape images layout – the extra white space adds more breathing space between photos and helps your images stand out. The key is to pick one – and stick with it! It also helps set the mood of your brand – are you into B&W images, bright whites, faded moody shots etc.? You can create your own preset, or use filters from various apps such as Instagram or VSCO. Using the same preset or filter on your images is one of the easiest ways to create your signature style. Instagrammers that enjoy a more editorial style like this theme because of the white space and minimal feel.
If you are a landscape, travel or street photographer, this is a great way to stand apart from your competition. The challenge can be to make sure that each tile can stand alone on its own, as that’s the way it appears in people’s feeds. This layout also requires a lot of planning to execute. It definitely looks great and has maximum impact! The idea is to focus on one colour and then transition to the next colour using the colour wheel as your point of reference. Basically the colour transitions every 3, 6, 9 or 12 images.
This layout requires a lot more effort than other themes. It’s also a great way to tell a story as you can use the whole row for one story. It allows brands to showcase multiple images from a shoot in an orderly fashion. This is a popular style amongst photographers and storytellers. You might also choose to add a quote every now and then that fits in with your colour theme rather than having to do it for every second post. Instead of sticking to two colours, you might like to choose a colour palette and use that as your guide for posting.
a quote and an image.Īnother option is to alternate between a dark image and a light image, or minimal tile with a busy tile, to create that checkerboard effect.Ī colour coordinated theme is similar to the checkerboard theme where you alternate tiles – but you have a bit more creative freedom with the colours. It’s where you alternate between two types of posts – e.g. This is a very popular and effective style used by brands. 8 Instagram Grid Layout Ideas to Use on Your Feed 1. Once you’ve decided how you’re going to plan your posts, the next step is to pick a theme. You can use scheduling tools like Later or Plann, to help you preview your posts, or even use a simple grid template in Canva to plan out your posts. One of those is to use a grid layout template. Well, it’s no secret, but there are many tools to help you create a consistent grid layout or theme for your Instagram account. So, what’s the secret to a coordinated theme? We all grapple with what image to post next, and we ask the question: does it look cohesive, does it look inspiring? It’s no secret that it can be a struggle to create a killer Instagram feed.
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